Many popular gastronomic foods and traditions in the western world come from Italy -- the most ubiquitous – and delicious – is coffee. So who better to inspire us about our daily ritual than illy, the premium Italian coffee roaster and pioneer of direct trade with coffee growers. At Tastemaker, learn the art of espresso from the experts from illy’s University of Coffee. Try a coffee cocktail and relax in their tasting area while engaging in single origin chocolate and coffee pairing experience.   You can also participate in #Thanks4theCoffee sweepstakes to win a trip to a coffee growing region.



Kentucky knows bourbon, and Bulleit Bourbon, is one of the fastest growing small batch bourbons. Stop by the Bulleit Woody Tailgate Trailer to try our signature Bulleit cocktail in style. The trailer was originally designed for the Neiman Marcus Fantasy Gift Guide and retails at more than $150,000. Created by iconic designer Brad Ford, the Woody was created from repurposed Bulleit barrels and features a fully stocked bar of Bulleit Bourbon, Rye and 10-Year



Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The result is a diverse portfolio ranging from an un-aged Blanco to an extra añejo, to learn more about Tequila Don Julio and for recipes, visit or check out Instagram @donjuliotequila



Ketel One Vodka is a family-made spirit crafted from the highest quality ingredients, including the finest 100% non-GMO grain. With an exceptionally smooth finish, Ketel One Vodka is the perfect choice for cocktails.  Join us at the Ketel Market to enjoy Ketel Sodas with locally sourced fruit and botanical pairings.




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